8 Key Attributes Radio And Television Announcers Need To Succeed In Their Career

by Noah Smith

Thursday, January 7, 2016

Radio and television announcers speak or read from scripted materials, such as news reports or commercial messages, on radio or television. They may also announce artist or title of performance, identify station, or interview guests. In order to successfully forge ahead with their careers, analysts in a survey carried out by U.S. Department of Labor (via O*NET) have marked out the following as important attributes that radio and television announcers would need. These attributes have been selected from characteristics and requirements strongly associated with the occupation. They are

Abilities: Enduring attributes of the individual that influence performance
Interests: Preferences for work environments. Occupational Interest Profiles (OIPs) are compatible with Holland's (1985, 1997) model of personality types and work environments. Six interest categories are used to describe the work environment of occupations: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. An OIP consists of six numerical scores indicating how descriptive and characteristic each work environment (or interest area) is for an occupation
Knowledge: Organized sets of principles and facts applying in general domains
Skills: These include basic skills, which are developed capacities that facilitate learning or the more rapid acquisition of knowledge. Plus cross-functional skills, which are developed capacities that facilitate performance of activities that occur across jobs
Style: Personal characteristics that can affect how well someone performs a job

We have listed out attributes which were scored 80% or more in terms of importance by the analysts.

The ability to communicate information and ideas in speaking so others will understand.
Attribute Type: Abilities Score: 97.6%

The ability to speak clearly so others can understand you.
Attribute Type: Abilities Score: 95%

Talking to others to convey information effectively.
Attribute Type: Skills Score: 95%

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Attribute Type: Knowledge Score: 91.8%

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Attribute Type: Knowledge Score: 86.6%

The ability to listen to and understand information and ideas presented through spoken words and sentences.
Attribute Type: Abilities Score: 85%

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Attribute Type: Skills Score: 82.4%

Having a strong preference for artistic work environments. Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Attribute Type: Interests Score: 81%