14 Key Attributes Retail Salespersons Need To Succeed In Their Career

by Michael Davis

Saturday, September 5, 2015

Retail salespersons sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

The core tasks that retail salespersons are likely to carry out include:

Greet customers and ascertain what each customer wants or needs.
Describe merchandise and explain use, operation, and care of merchandise to customers.
Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
Answer questions regarding the store and its merchandise.
Compute sales prices, total purchases and receive and process cash or credit payment.
Prepare sales slips or sales contracts.

In order to successfully forge ahead with their careers, analysts in a survey carried out by U.S. Department of Labor (via O*NET) have marked out the following as important attributes that retail salespersons would need. These attributes have been selected from characteristics and requirements strongly associated with the occupation. They are

Abilities: Enduring attributes of the individual that influence performance
Interests: Preferences for work environments. Occupational Interest Profiles (OIPs) are compatible with Holland's (1985, 1997) model of personality types and work environments. Six interest categories are used to describe the work environment of occupations: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. An OIP consists of six numerical scores indicating how descriptive and characteristic each work environment (or interest area) is for an occupation
Knowledge: Organized sets of principles and facts applying in general domains
Skills: These include basic skills, which are developed capacities that facilitate learning or the more rapid acquisition of knowledge. Plus cross-functional skills, which are developed capacities that facilitate performance of activities that occur across jobs
Style: Personal characteristics that can affect how well someone performs a job

We have listed out attributes which were scored 80% or more in terms of importance by the analysts.

Having a strong preference for enterprising work environments. Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Attribute Type: Interests Score: 100%

Being reliable, responsible, and dependable, and fulfilling obligations.
Attribute Type: Style Score: 89.4%

Being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Attribute Type: Style Score: 88.8%

Maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Attribute Type: Style Score: 88.6%

Being honest and ethical.
Attribute Type: Style Score: 88.2%

Being careful about detail and thorough in completing work tasks.
Attribute Type: Style Score: 86.4%

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Attribute Type: Knowledge Score: 85.8%

The ability to listen to and understand information and ideas presented through spoken words and sentences.
Attribute Type: Abilities Score: 82.4%

The ability to communicate information and ideas in speaking so others will understand.
Attribute Type: Abilities Score: 82.4%

Being sensitive to others' needs and feelings and being understanding and helpful on the job.
Attribute Type: Style Score: 82.2%

A willingness to take on responsibilities and challenges.
Attribute Type: Style Score: 81.6%

Preferring to work with others rather than alone, and being personally connected with others on the job.
Attribute Type: Style Score: 80.2%

Being open to change (positive or negative) and to considerable variety in the workplace.
Attribute Type: Style Score: 80.2%

The ability to speak clearly so others can understand you.
Attribute Type: Abilities Score: 80%